How do you establish your mark in the makeup and beauty industry? Brand identity. We partnered with Heidi Carin Cosmetics to create a logo and branding guidelines that connected with their clients of luxury, botanical skincare and mineral makeup products. We also expanded their business beyond private parties to the internet with a custom ecommerce website that combines beauty tips, product benefits and stunning photography into a natural buying experience. The result is a stunning website that establishes Heidi Carin Cosmetics as a subject matter expert with truly unique and beneficial products.