Feb 13, 2015 ~ by Michael Dorrance
As we look further into 2015, we have taken a step back to think about what it is going to take to move the marketing needle. This past year we had the unique opportunity to work with Strategic Enhancement Group and their 30th Anniversary Celebration which was actually a Virtual Birthday Party. A what? Seriously, a Virtual Birthday Party and it was awesome!
A series of parties may not move the needle in 2015 but they can if you focus on what we call Thoughtful Marketing. What is Thoughtful Marketing? The premise is simple, it begins with a sincere “Thank you.”
Well that was easy, “Thank you for your deep marketing insight.” Drop the microphone and walk off the stage. My point is simple, where does the majority
of your business come from?
Do you know?
Statistically speaking it probably falls into the 80/20 rule. 80% of your revenue comes from 20% of your clients. Does that number scare you?
How long does it take to prospect and gain a new client? 1 day? 1 month? 1 year?
What is the economic cost? Marketing? Relationship Building? Proposals?
What if you turned 2015 into the year you committed to growing the business opportunities within the other 80%?
Logical, right, but how?
How have you made a major purchase in the past? Do you remember? What drove you to hand over your hard-earned cash in exchange for the good or service?
Was it the product itself? The price? Or was it the salesperson who took the time to answer all of your questions and show you the best solution for
Unless you were buying a product at Walmart, my guess is that you appreciated the good service you received and chose to purchase. So how do you let
your customers know that they matter to you and you care about their success?
Here is a list of 10 ways to say “Thank you” and engage your clients in Thoughtful Marketing.
Thoughtful Marketing is not hard but it does take time and a genuine interest in building your client's business first. Some call it karma,
luck or even destiny but you can be in charge of your fortune by focusing on thanking everyone along your path to success.
When is the last time you said “Thank you!”?